2 min read
Annie Murphy Paul’s book The Extended Mind: The Power of Thinking Outside the Brain challenges the traditional view that intelligence and thinking...
3 min read
Branding is a challenge – nonprofit branding even more so. That’s why we dedicated this previous post to professional development ideas for nonprofit...
3 min read
I’m going to be honest. I wrote this post for myself, not for you. Every time I tell someone I’m in branding, I get one of two responses. The first...
3 min read
St. Patrick’s Day is approaching. Things are going my way. My Oatly container had just enough milk for today’s coffee. My Apple iPhone battery held...
2 min read
Whether to interview non-users is one of the most controversial questions in market research. Is it better to understand a hardcore user’s...
2 min read
At Threadline, we believe in continuous development. So, we’ve done some research on a few programs that we think will elevate your skills as a...
2 min read
You want to apply psychology to your brand. You think having a more emotional brand is probably the way to go. But let’s be honest, the psychology of...
1 min read
Well, 2020 was a year. But we’re looking ahead and thinking about our professional development plans to be ready for 2021 and beyond. We’ve put...
4 min read
There is very little agreement among academics and practitioners regarding what is or is not a brand. Even less regarding what makes for a good one....
2 min read
My father taught me – both in the classroom as a Spanish literature teacher – and outside of it. As a father, teacher. boss, and peer, these are a...
6 min read
Last night, we gathered some brilliant, accomplished men and women to discuss the role of narrative in connecting and influencing people. Their...
2 min read
When I picked up Shortcut by John Pollack, it became immediately evident I would not be able to put it down. This book is a wonderful exploration of...