Essays

Reflections on narrative psychology, decision-making, and the strategic tensions shaping brands today.

3 min read

Review: “Sapiens: A Brief History of Humankind” by Yuval Noah Harari

Yuval Noah Harari’s Sapiens: A Brief History of Humankind is an expansive narrative that traverses the breadth of human history, from the earliest...

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3 min read

Navigating Purpose as a Business: A Deep Dive into ‘Higher Ground’ by Alison Taylor

In today’s rapidly shifting corporate landscape, where the expectation that businesses serve a greater purpose is growing, Alison Taylor’s Higher...

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10 min read

13 Books That Belong in Your Library

If you’re like us, you jot down book titles to look up later. You take pictures of covers at the airport bookstore. Then, you buy them thinking...

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5 min read

Building Brands in the Narrative Economy: A Guide for Modern Marketers

The age-old paradigms of feature-focused advertising will no longer serve brands today or into the future. To succeed, marketers must embrace what we...

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2 min read

Review: “Start at the End: How to Build Products That Create Change” by Matt Wallaert

Matt Wallaert’s Start at the End: How to Build Products That Create Change is a compelling guide that distills the author’s extensive experience in...

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3 min read

Review: “A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas” by Warren Berger

Warren Berger’s A More Beautiful Question is a thought-provoking exploration into the power of inquiry to drive innovation and change. As a guidebook...

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2 min read

Review: “Beginners: The Joy and Transformative Power of Lifelong Learning” by Tom Vanderbilt

Tom Vanderbilt’s Beginners: The Joy and Transformative Power of Lifelong Learning is a compelling blend of autobiography, self-help, and psychology...

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2 min read

Review: “Influence: The Psychology of Persuasion” by Robert B. Cialdini, PhD

Robert B. Cialdini’s book, Influence, considered a seminal work in the field of persuasion, meticulously explores how certain psychological...

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3 min read

Review: “You’re Not Listening: What You’re Missing and Why It Matters” by Kate Murphy

In her insightful book, You’re Not Listening, Kate Murphy brings to light a growing concern in today’s fast-paced, digitally-driven world: the fear...

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3 min read

Review: “Think Again: The Power of Knowing What You Don’t Know” by Adam Grant

Adam Grant’s Think Again is a compelling exploration into the dynamism of human intellect and the transformative power of reevaluating what we...

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3 min read

Review: “Anthro-Vision: A New Way to See in Business and Life” by Gillian Tett

What if the Kit Kat were not just a chocolate indulgence but a ritualized good luck charm for Japanese students? Or, perhaps more significantly, what...

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2 min read

Review: “To Sell Is Human: The Surprising Truth About Moving Others” by Daniel H. Pink

Daniel H. Pink’s To Sell is Human: The Surprising Truth About Moving Others offers a refreshing look at the art of selling in a world where everyone,...

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