3 min read
How to Explain Branding To Your Uncle
I’m going to be honest. I wrote this post for myself, not for you. Every time I tell someone I’m in branding, I get one of two responses. The first...
Universal Insights (2)
3 min read
What the Research Says About Lucky Brands
St. Patrick’s Day is approaching. Things are going my way. My Oatly container had just enough milk for today’s coffee. My Apple iPhone battery held...
2 min read
Non-users Won’t Help You. Study Almost-Users Instead.
Whether to interview non-users is one of the most controversial questions in market research. Is it better to understand a hardcore user’s...
2 min read
4 Development Ideas for Marketers in 2021
At Threadline, we believe in continuous development. So, we’ve done some research on a few programs that we think will elevate your skills as a...
2 min read
3 Ways to Apply Psychology to Your Brand Right Now
You want to apply psychology to your brand. You think having a more emotional brand is probably the way to go. But let’s be honest, the psychology of...
4 min read
What is a brand and how do you know it’s any good?
There is very little agreement among academics and practitioners regarding what is or is not a brand. Even less regarding what makes for a good one....
2 min read
3 Lessons I Learned from my Father about Branding
My father taught me – both in the classroom as a Spanish literature teacher – and outside of it. As a father, teacher. boss, and peer, these are a...
6 min read
Recap: Panel on Building a Brand Narrative
Last night, we gathered some brilliant, accomplished men and women to discuss the role of narrative in connecting and influencing people. Their...
3 min read
3 Lessons I Learned from My Mother About Branding
My mother taught me quite a bit about life, relationships and parenting. Inadvertently, she also taught me about branding. In honor of Mother’s Day,...
3 min read
Brand Story, Narrative and the Physics of Transformation
In the past decade, developing a brand story has been all the rage. A clear brand story helps us communicate the value of our product or service...
2 min read
Brand Relationship: Why emotions aren’t enough in brand building.
Over the past two decades, emotions have risen in prominence within marketing. No longer was it enough to prioritize features, run promotions or come...
3 min read
Positioning is Stuck: Build brands that grow and last with stories
When Jack Trout and Al Ries began advancing positioning as a tool for marketers, its focus was on efficiency in understanding the consumer....