4 min read
Marketers Need to Pledge to Do No Harm: The Marketer’s Oath
Marketing has an impact on people’s lives. The benefit of that impact is up to us. Yet, there are very few expectations on marketers as an industry...
3 min read
3 Lessons I Learned from My Mother About Branding
My mother taught me quite a bit about life, relationships and parenting. Inadvertently, she also taught me about branding. In honor of Mother’s Day,...
3 min read
Brand Story, Narrative and the Physics of Transformation
In the past decade, developing a brand story has been all the rage. A clear brand story helps us communicate the value of our product or service...
2 min read
Brand Relationship: Why emotions aren’t enough in brand building.
Over the past two decades, emotions have risen in prominence within marketing. No longer was it enough to prioritize features, run promotions or come...
3 min read
Positioning is Stuck: Build brands that grow and last with stories
When Jack Trout and Al Ries began advancing positioning as a tool for marketers, its focus was on efficiency in understanding the consumer....
1 min read
Threadline Supports 826CHI
2017 was a memorable year for Threadline. In August, we launched with the belief that organizations could play a more positive role in the life...
1 min read
Navigating the Bermuda Triangle of Business
Most clients I’ve worked with have a flyer with the image of a triangle and each side of the triangle labeled, “Faster. Cheaper. Better.”
2 min read
Book Review: Hooked by Nir Eyal
If there’s anything you should know about Nir Eyal, it’s that he has an adorable family. I know because his family is involved in the Habit Summit he...
2 min read
Book Review: Redirect by Timothy D. Wilson
I let Redirect by Timothy D. Wilson sit on my shelf for a long time. I acquired it with other behavioral economics and behavior design books such as...
3 min read
The Hero’s Paradox
This post was originally posted to the Greenbok Marketing Services blog. It is reposted here with permission.